Upskilling performers in the digital data exchange standards of the streaming platforms
Description of The Project
Objectives
The project’s objective is to upskill and support performers to leverage their opportunities of the digital supply chain, monetising the online content and protecting their intellectual property. It will be supported through (1)exchange of best practices and competences for gaining access to knowledge for improving the overall positioning of performers and (2)providing guidance for revenue opportunities for performing artists through the creation of a Competence center for digital transformation
Activities
The project will have two main sets of activities:
1. Research, analysis and Guidelines for support in using the existing standards, platforms, and legislation
2. Creation of a forward-looking Competence center for digital transformation, and pilot training
There will also be three project meetings held during the project.
Impact
Expected results:
1. Researched existing technological and legal requirements for the performing online
2. Report on the access to the automatic digital exchange standards
3. Setting a virtual forward-looking Competence center for digital transformation
4. Creating a virtual space and Publishing a Digital Knowledge Vault containing Guidelines and educational resources
5. Hands-on training session walking the participants through key areas of the content
6. Organisation of three project meeting
- Start date: 01-03-2022
- End date: 31-10-2023
- Programme: Erasmus+
Partnership: Culture Hub Bulgaria Bulgaria
ISTANBUL UNIVERSITESI CENTER CAMPUS BEYAZIT EMINONU Turkey
The first project meeting was held in Sofia from July 1st to July 3rd.
The project partnership met for the first time in Sofia, Bulgaria, from July1-3, 2022. The partners's
organisations and activities were presented by the attendees.
After the project coordinator gave an overview of the activities, there was a protracted, in-depth
discussion of the project's subjects. The two project activities's specific implementation strategies were deliberated and decided upon.
Paris Meeting: An Important Turning Point for the Metadata Project
Introduction
An important meeting took place in the charming city of Paris, laying the groundwork for the future of the Metadata Project. The goal of this joint venture between the University of Istanbul – Türkiye,
Aksantys France, and the Culture Hub Bulgaria Foundation is to enable independent artists in the field of digital content distribution. This article delves into the crucial Paris meeting, when
participants deliberated over the survey outcomes and established the course for the project'ssubsequent phases.
Contextualising: The Metadata Initiative
Let's review the main goals of the Metadata Project before getting into the meeting. It was designed to give independent artists the resources and skills they need to navigate the constantly changing
world of digital content distribution. Together, these three prestigious institutions aim to provide performing artists with invaluable training and effect real change.
The Paris Meeting: A Coming Together of Thoughts The gathering in Paris, which took place in a beautiful setting, represented global cooperation and
common goals. The representatives of Aksantys France, the University of Istanbul – Türkiye, and the
Culture Hub Bulgaria Foundation convened to assess the results of a survey administered to
independent performers.
Surveying Independent Performers: Insights Unveiled Understanding the particular difficulties, requirements, and goals of independent performers in the
field of digital content distribution was made possible in large part thanks to the survey. It sought to identify the materials, equipment, and expertise needed by performers in order to succeed. The survey's findings were extremely insightful and served as the foundation for the project's future
growth.
The survey's most notable finding was the urgent need for thorough training to handle the complexities of digital material delivery. Artists voiced a need for easily accessed instructional resources that would enable them to efficiently manage their online presence and connect with a
larger audience.
Reached a Milestone: Creating a Future Course
Stakeholders were able to analyse survey results, glean insights, and lay the groundwork for the
project's next phase at the Paris meeting.
The meeting's determination of the goals for the next training session was one of its main outcomes.
This session would give attendees the know-how and resources they need to succeed in the field of
digital content distribution. Subjects covered would include audience interaction tactics, internet promotion, and metadata management, all tailored to the particular requirements of independent
performers.
In addition, the gathering commemorated the establishment of the Competence Hub, a vital
component of the Metadata Project. For performers, this online resource centre will serve as a one-
stop shop for instructional resources, industry best practises, and professional advice. It will act as a
safe haven on the internet where independent performers can refine their skills and stay updated on
industry trends.
Sofia’s Four-Day Pilot Training from 27 th to 30 th September 2023: Empowering Independent Performers
The beautiful city of Sofia, Bulgaria, recently played host to an intensive four-day pilot training, a
transformative event that promised to equip independent performers with essential skills and
knowledge. In this blog post, we’ll delve into the highlights of this educational adventure, exploring
how it empowered participants and set a new course for independent performers in the digital era.
The recent pilot run of a tutorial in Sofia, Bulgaria marked a significant step in empowering
independent performers for the digital age. This four-day program covered an array of essential
topics, from the critical importance of Metadata, which serves as the backbone of digital content
distribution, to the intricacies of Copyright, ensuring that artists are well-equipped to navigate the
legal landscape. Understanding the History of the music industry shed light on the evolution of music
distribution and how it shaped the present digital landscape.
Exploring Digital platforms and Digital data exchange standards, participants learned how to
leverage these platforms effectively and adhere to the standards that drive the music industry. This
pilot run of the training was just the beginning, and it’s expected that the team will continue to
upgrade the curriculum, ensuring it remains relevant in an ever-evolving digital world. The
sustainability of the project is a primary target, with the goal of enriching the independent music
scene and equipping artists with the tools they need to succeed in the digital era.
What set this tutorial apart was its practical component, a live training session where participants
witnessed the process of uploading musical products for distribution to streaming platforms. This
was a hands-on experience, allowing them to apply their newfound knowledge immediately. The
session also emphasized the importance of meticulous metadata entry, highlighting its role in
enhancing the discoverability and success of music on digital platforms.
The tutorial’s holistic approach aimed to empower independent performers, ensuring they possess
the knowledge, skills, and practical experience necessary to thrive in today’s digital music landscape.
This initiative sets the stage for a brighter future for independent performers, with a commitment to
continuous improvement and long-term project sustainability.
